Tête-à-Tête with Mr Anurag Agrawal by Swapnil Saundarya ezine


|| A Tête-à-Tête with Mr Anurag Agrawal , Founder- Editor of  POWER CODE ||

There is no power like the power of youth because the power of youth doesn’t stop!


Power Code , a leading Youth  magazine from India that geared towards the  youth demographic of the country and curates info on Youth issues, News, Social Problems Affecting Youth Today and Ways to Solve them,  Health & Fitness, Fashion, Interiors, interviews, Career , Business  etc. with the aim to support young people by giving  them a platform to voice their opinions and  display their talents.




A society that cuts itself off from its youth severs its lifeline; it is condemned to bleed to death.

Young People Have the Power to Change the World  .... and POWER CODE Magazine is truly exemplifies this statement .




In the latest in our ezine's  Interview series, we spoke to Mr Anurag Agrawal , Founder-Editor of POWER CODE  to reflect on his 17 years long career in the field of journalism .



Tell us a little about yourself? Where did you grow up? What happened after your schooling?

Well my father was a government officer and he had a transferable job. So I was brought up in different cities. After schooling I did my graduation from Christ Church College Kanpur.


 What factors contributed to your decision to start POWER CODE ?

After my 17 years long career in Journalism, I wanted to start something of my own. You can say our PM Modi ji was key factor as he always says two things : Do your own work and our country is a young country. So I decided to publish my own magazine namely 'Power Code' only for youth.


What difference the kind of journalism that POWER CODE  is delivering would make to the current media scene in India?

First of all Power Code is only for youth. Secondly, we want to provide a platform to those youth who has talent but no one bring them into lime light. Most importantly, this magazine is “By the youth, for the Youth”, so we invite youth to be a part of this magazine and share your views with us .



How do you see the social media and the mainstream media? Are they pitted against each other or do they aid each other?

Look, in my view you can't compare social media and main stream media. These are two different streams. Main media has license and they are answerable for their news but social media is free and anyone can put anything without being answerable. Actually we should not call it a “media” we should call it “social medium”.



Could you give me a sneak peek into your own development as a writer? How were you when you were 19?

Oh, at 19 I didn't ever thought of writing. That was different time, now youngsters are very talented and they are much intelligent than our generation. ( said with a smirk )



What would be your advice to young people entering the profession of journalism?

Now a days journalism has become more commercial. My advice would be that if you are ready to work for 15-18 hours, sacrifice your personal life and have a flair to write then come into journalism Because journalist are not made they are born.


Which is your favorite book?

Since childhood I use to run away from books ( said with a sigh ). I don't get time to read but I love autobiographies of successful people.


You have a long - and very successful career in journalism - to date. How much has the profession changed since you entered the industry?

Journalism profession has changed drastically. Quality has gone down and it has become fully commercialised. Can't say more than this.


Are journalistic skills still the same as ever before? 

Some thumb rules of journalism are still the same . In today’s time, as per the dictates of the owners of the media houses, a perfect journalist must be a  multitasking person who can do everything from marketing to journalism but I have different opinion in this regard. A journalist must be an honest person by nature.He must be fearless, loyal, kind, trustworthy, passionate and tenacious.


You'll remember a publishing industry before websites really had such a huge influence and now... what was the better time? The good old days or today's fast-paced environment?

In every field a mixture of old (experience) and new (energy) is required. At home we need the guidance of our parents and the innocence of kids as well.... In politics they need a mixture of old and new. Same is in journalism. Everything has its own impact ,influence and inspiration.




Let's reflect on your time at POWER CODE . How did you plan its content? What was the editorial team structure like?

Content of Power Code is very simple and to the point - its about youth. I want to make sure that more and more youngsters should contribute by themselves. Our editorial team tries to find talented youth from all the spheres of society .



Does print work best when covering a particular niche/industry/sector?

Yes ofcourse, print is always the best and much more easy & comfortable than electronic media.



If you could have dinner with any three people in history, who would they be?

Well, there are far more than three but still  Lal Bahadur Shastri, Subhash Chandra Bose and Marilyn Monroe.




What does it mean to be a youth? Why do we need to empower youth?

Youth means energy and in this universe every thing is done by energy. But only when, energy is use in right direction.




ANY MESSAGE TO THE READERS .

My message will be specially for youth. Use your energy in right direction, follow your passion......... make your passion your work. Use internet for your needs don't be addicted to it. Most importantly, there is always a 2nd, 3rd, 4th......chance in life... don't get depress. Be Positive.


Thanks Mr Anurag Agrawal for your precious time .........





Swapnil Saundarya ezine : An Intro



Launched in June 2013, Swapnil Saundarya ezine has been the first exclusive lifestyle ezine from India available in Hindi language ( Except Guest Articles ) updated bi- monthly . We at Swapnil Saundarya ezine , endeavor to keep our readership in touch with all the areas of fashion , Beauty, Health and Fitness mantras, home decor, history recalls, Literature, Lifestyle, Society, Religion and many more. Swapnil Saundarya ezine encourages its readership to make their life just like their Dream World .





स्वप्निल सौंदर्य ई-ज़ीन - परिचय



 कला , साहित्य,  फ़ैशन व सौंदर्य को समर्पित भारत की पहली हिन्दी लाइफस्टाइल  ई- पत्रिका के षष्ठम चरण अर्थात षष्ठम वर्ष में आप सभी का स्वागत है . 

फ़ैशन व लाइफस्टाइल  से जुड़ी हर वो बात जो है हम सभी के लिये खास, पहुँचेगी आप तक , हर पल , हर वक़्त, जब तक स्वप्निल सौंदर्य के साथ हैं आप. गत वर्षों की सफलता और आप सभी पाठकों के अपार प्रेम व प्रोत्साहन  के बाद अब स्वप्निल सौंदर्य ई-ज़ीन  ( Swapnil Saundarya ezine )   के षष्ठम वर्ष को एक नई उमंग, जोश व लालित्य के साथ प्रस्तुत किया जा रहा है ताकि आप अपनी ज़िंदगी को अपने सपनों की दुनिया बनाते रहें. सुंदर सपने देखते रहें और अपने हर सपने को साकार करते रहें .तो जुड़े रहिये 'स्वप्निल सौंदर्य' ब्लॉग व ई-ज़ीन  के साथ .

और ..............

बनायें अपनी ज़िंदगी को अपने सपनों की दुनिया .
( Make your Life just like your Dream World ) 


Founder - Editor  ( संस्थापक - संपादक ) :  
Rishabh Shukla  ( ऋषभ शुक्ला )

Managing Editor (कार्यकारी संपादक) :  
Suman Tripathi (सुमन त्रिपाठी) 

Chief  Writer (मुख्य लेखिका ) :  
Swapnil Shukla (स्वप्निल शुक्ला )

Art Director ( कला निदेशक) : 
Amit Chauhan  (अमित चौहान) 

Marketing Head ( मार्केटिंग प्रमुख ) : 
Vipul Bajpai (विपुल बाजपई) 




'स्वप्निल सौंदर्य - ई ज़ीन ' ( Swapnil Saundarya ezine )  में पूर्णतया मौलिक, अप्रकाशित लेखों को ही कॉपीराइट बेस पर स्वीकार किया जाता है . किसी भी बेनाम लेख/ योगदान पर हमारी कोई ज़िम्मेदारी नहीं होगी . जब तक कि खासतौर से कोई निर्देश न दिया गया हो , सभी फोटोग्राफ्स व चित्र केवल रेखांकित उद्देश्य से ही इस्तेमाल किए जाते हैं . लेख में दिए गए विचार लेखक के अपने हैं , उस पर संपादक की सहमति हो , यह आवश्यक नहीं है. हालांकि संपादक प्रकाशित विवरण को पूरी तरह से जाँच- परख कर ही प्रकाशित करते हैं, फिर भी उसकी शत- प्रतिशत की ज़िम्मेदारी उनकी नहीं है . प्रोड्क्टस , प्रोडक्ट्स से संबंधित जानकारियाँ, फोटोग्राफ्स, चित्र , इलस्ट्रेशन आदि के लिए ' स्वप्निल सौंदर्य - ई ज़ीन ' को ज़िम्मेदार नहीं ठहराया जा सकता .

कॉपीराइट : 'स्वप्निल सौंदर्य - ई ज़ीन '   ( Swapnil Saundarya ezine )   के कॉपीराइट सुरक्षित हैं और इसके सभी अधिकार आरक्षित हैं . इसमें प्रकाशित किसी भी विवरण को कॉपीराइट धारक से लिखित अनुमति प्राप्त किए बिना आंशिक या संपूर्ण रुप से पुन: प्रकाशित करना , सुधारकर  संग्रहित करना या किसी भी रुप या अर्थ में अनुवादित करके इलेक्ट्रॉनिक या यांत्रिक , प्रतिलिपि, रिकॉर्डिंग करना या दुनिया के किसी भी हिस्से में प्रकाशित करना निषेध है . 'स्वप्निल सौंदर्य - ई ज़ीन ' के सर्वाधिकार ' ऋषभ शुक्ल' ( Rishabh Shukla )  के पास सुरक्षित हैं . इसका किसी भी प्रकार से पुन: प्रकाशन निषेध है.

चेतावनी : 'स्वप्निल सौंदर्य - ई ज़ीन '  ( Swapnil Saundarya ezine )   में घरेलु नुस्खे, सौंदर्य निखार के लिए टिप्स एवं विभिन्न चिकित्सा पद्धतियों के संबंध में तथ्यपूर्ण जानकारी देने की हमने पूरी सावधानी बरती है . फिर भी पाठकों को चेतावनी दी जाती है कि अपने वैद्य या चिकित्सक आदि की सलाह से औषधि लें , क्योंकि बच्चों , बड़ों और कमज़ोर व्यक्तियों की शारीरिक शक्ति अलग अलग होती है , जिससे दवा की मात्रा क्षमता के अनुसार निर्धारित करना जरुरी है.  






The Faces behind Swapnil Saundarya ezine


Nobody else gets to live your life .....
You are the
A r t i s t .....

Paint your picture.....

​D r e a m
your own
masterpiece  
into being !



Rishabh , an Art and Design Journalist , Editor, Design Consultant, Visual Artist and Author, studied at the renowned INIFD ( International Institute of Fashion Design ) in Delhi having 8 + years of work experience in the areas like Interior Design , Art & Colour Consultancy , Retail Design & Visual Merchandising , Art Appreciation, Product Designing, Writing & Design blogging. Rishabh specializes in stylish make overs & soft grooming of living spaces. Working for Swapnil Saundarya Label and Rishabh Interiors and Arts simultaneously , Rishabh has own acclaims from both critics and common people . He has held several art exhibitions and these have brought excellent response every time . Rishabh has authored two books on Interiors namely Ek Aashiyane ki Oar – A Guide for Residential Interiors and Supreme Home Therapy and works as editor in chief of Swapnil Saundarya ezine ( An online Magazine dedicated to Art , Aesthetics, Culture , heritage and Literature ) and Supreme Home Therapy ( An Interior Design Magazine ). Rishabh  blogs on Art, Interiors, Lifestyle and Society. He is also associated with the causes like ‘ Say No to Domestic Violence’, ‘ Fight Against Child Abuse’ and ‘ Whole Body Donation’ and his association with these social causes , represents in his paintings as well . Rishabh has received the excellence award 2016 in Fine Arts from Uttar Pradesh Art Society and Youth Trailblazer Award in Contemporary Writing  from North Indian Merchants' Association in 2017. Rishabh has also got featured on 'The Elegant Life' as young Indian entrepreneur who successfully started with almost nothing and set a milestone in his 20s.


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Swapnil Shukla is a Jewellery designer , Design Journalist, crafts expert and artist from India .She is the FIRST Jewellery Journalist and Fashion Columnist who writes and educates her readers about the most intricate subjects i.e Fashion , Jewellery and Lifestyle in 'HINDI' language.Swapnil’s work appears in a wide variety of notable Indian publications. Swapnil made her fashion columns and knowledge available to the hindi language people .  As a self-confessed ‘enthusiast of beautiful things’, Swapnil is also the chief Designer and co -owner of Swapnil Saundarya Label , which is a luxury craft manufacturing firm . Swapnil  has worked as Jewellery and Fashion Columnist/Journalist  for many Nationalized Magazines and started the famous and highly traffic grabber fashion & Lifestyle blog ‘Swapnil Saundarya’ available in English as well as in Hindi . Swapnil has also authored two books namely ‘Gehne – The Art of wearing Jewellery’ published in 2012 and Fashion Pandit published in 2014 . She has launched her own Designer Jewellery brand namely ‘Swapnil Jewels & Arts’ and now with a desire to add new dimensions to the design and Art industry , she started ‘ Swapnil Saundarya Label ‘ with a motive to make everybody’s life beautiful and just like their Dream World . She has received the 'Excellence Award 2016' in Fine arts from Uttar Pradesh Art Society. Swapnil has worn several hats , Jewellery Journalist, Columnist , Designer, Fashion Consultant, Craft Expert, Writer and Painter. More recently she diversified into Handicraft Products as an experiment in her journey in design . She recently got featured on 'The Elegant Life' as young Indian entrepreneur who successfully started with almost nothing and set a milestone in her 20s.

She presently works as Director & Chief Writer of Swapnil Saundarya ezine , which is an online publication that curates articles and info. on Art, Fashion , Jewels, Lifestyle, Interiors, Health Tips, Finance, Beauty, Religion , Entrepreneurship , Interviews, History Recalls and many more.





























HAND OF FATIMA By SWAPNIL SAUNDARYA 











SWAPNIL SAUNDARYA LABEL 
Make your Life just like your Dream World !






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