Celebrating 10 Years of Swapnil Saundarya Ezine – A One-of-a-Kind Online Magazine | By Nisha Tomar


In 2013, Swapnil Saundarya Ezine made its way to the online world and since then, it has been turning heads with its unique content and exceptional approach. The magazine focuses on arts, lifestyle, fashion, protest art, sustainability, and participatory communication and social action. It became a favourite abode for all budding and experienced artists and professionals from all spheres of society, as the magazine gave them their first coverage of their lives. Today, as the magazine completes 10 glorious years, it stands tall as an inspiration to many.

What sets Swapnil Saundarya Ezine apart is its non-existent word limit when featuring an artist's story. Through its captivating images and simple yet thought-provoking articles, it strives to make a difference in society. The magazine has raised issues related to women, gender equality, sustainable development goals and child labour, exposing the business of fraud NGOs and pseudo feminism to generate awareness and save innocent lives from their trap.

The magazine also features micro-stories in less than 15 words in Hindi language, a unique experiment that has never been done before. Their campaign of ten years has generated awareness about sustainable development goals and how a normal person can do their bit to achieve them. They are promoting collective efforts and the power of solidarity for the betterment of society.



As a magazine that runs successfully without any aid from any organisation or philanthropists, Swapnil Saundarya Ezine still promotes the concept of beauty in a very different manner. It encourages its readerships to become proud dreamers and turn their dreams into reality.

The magazine is also running a campaign to generate awareness about the dying Indian art through detailed articles with a call to action for the better lives of artisans. If you search for Swapnil Saundarya on Google, the image section will make you spellbound with many paintings representing the free spirit and liveliness of women, which grab your attention through their simplicity.







Over the years, Swapnil Saundarya Ezine has become a space for change-makers to raise questions or share their thoughts about the wrongs going on in society. It has featured renowned classical dancers, painters, social reformers, designers, and change-makers who have made a difference in their own spheres of influence.

As we celebrate Swapnil Saundarya Ezine's 10th anniversary, we can only hope that it continues to inspire and make waves in the online world. The magazine has truly set a benchmark in its unique approach to arts, lifestyle, fashion, and social action. Congratulations to the team, we wish them many more years of success!


The writer is a crafts expert and national awardee. She is associated with Swapnil Saundarya since its inception.



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