Feminism is NOT a Trend—It’s a Revolution | Rishabh Shukla | Swapnil Saundarya

 

Stop Treating Feminism Like a Hashtag!

Let’s get one thing straight: Feminism is NOT a trend. It’s not a marketing gimmick, a seasonal collection, or a quirky Instagram bio. It’s not a pink t-shirt with “GRL PWR” slapped across it, nor is it a carefully curated ad campaign featuring a token “empowered” woman while the boardroom stays 90% male.

Yet, here we are—watching brands, celebrities, and influencers hop on the feminism bandwagon when it’s convenient, only to abandon it when the hype dies down. Newsflash: Feminism isn’t a PR strategy. It’s a movement built on centuries of blood, sweat, and defiance. It’s about changing laws, dismantling patriarchy, and demanding justice—not selling lipstick shades named "Boss Babe."

The ‘Trendy’ Feminism Problem

We live in an era where feminism has been sugar-coated, commercialized, and reduced to a digestible aesthetic. Society loves a “cool feminist” who is palatable, photogenic, and non-threatening. The moment feminism becomes uncomfortable—when it demands accountability, equal pay, reproductive rights, or justice for abuse survivors—suddenly, people get “tired of hearing about it.”

Where’s the fire when it’s not marketable?

Where were the “empowered” brands when women in Iran were cutting their hair and risking their lives for freedom?

Where were the social media influencers when rape victims were being silenced?

Why does feminism disappear the moment a powerful man is accused of assault?

This isn't feminism. This is corporate opportunism, celebrity posturing, and empty activism.

The Hypocrisy of Selective Feminism

Let’s talk about the real feminists—the ones who aren’t smiling on magazine covers but are out there getting arrested, abused, and even killed for standing up to oppression.

Malala Yousafzai took a bullet for wanting an education.

Women in Afghanistan are being erased from public life.

Survivors of abuse are gaslit, ridiculed, and called liars when they demand justice.

Meanwhile, certain celebrities scream “FEMINISM” in bold letters while working with brands that exploit underpaid women in sweatshops. Influencers cry about “women supporting women” but won’t hesitate to tear down another woman when it suits them.

That’s not feminism—that’s performance.

Time to Get Uncomfortable: Feminism is a Fight

True feminism isn’t cute. It’s uncomfortable, raw, and often brutal. It demands confrontation. It means standing up for women you don’t relate to, whose struggles make you uneasy. It means holding your own circles accountable—not just pointing fingers at the obvious villains.

So, are you here for the fight? Or just for the photoshoots?

Call to Action: Step Up or Shut Up

If you’re only a feminist when it’s convenient, you’re not a feminist. You’re a spectator.

What can you do?

✅ Support female-led businesses that actually empower women—not exploit them.

✅ Speak up when you see sexism in your workplace, home, or social circles.

✅ Stop glorifying celebrities who profit from feminism but do nothing for real women.

✅ Donate to organizations that fight for women’s rights, especially in marginalized communities.

✅ Educate yourself beyond social media feminism. Read. Listen. Learn.

Feminism isn’t a vibe—it’s a revolution. And revolutions aren’t for the faint-hearted.

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